Essential Elements of Web-To-Print Technology
Not sure what web-to-print tools are available or right for your organization?
Here are some sample questions to ask yourself before spending your valuable time sifting through all the various forms of technology and options available.
- How technical is my staff?
- What types of materials are my customers ordering now?
- What kind of technical capabilites do my customers have?
- Do I have large corporate clients needing branded materials, ready to order?
- Do I have a library of sample desings and files on-hand for selection on my website?
What are the various elements available to me within a web-to-print solution?
- File Upload and Preflight
- Template Personalization
- Digital File Proofing and Change Requests
- Full Online Design
Template Personalization
The template personalization module provides print buying customers with an easy-to-use method to customize their print job with personal, variable data online.
Enable an Adobe Photoshop file as a template for your customers to personalize in a web-form and have a dynamically generated .pdf file submitted with their order into a job ticket.
How does it work?
- Upload and categorize your Adobe Photoshop templates into your control panel.
- Customers select a design from a list of available templates and enter their personal information, update the design, review and approve.
- A dynamically created .pdf image with their information is submitted with their order.
- Receive an order notification and review the order and the dynamic .pdf file in your control panel.
What's next?
Try the web-to-print template personalization tool online.
Read more about the specifics of how the module works.
Online Design
The Online Design Tool ("ODT") is an ajax, sever-based component, that allows customers to utilize an online editing tool to adjust Photoshop image and text layer elements such as: fonts, positioning, size, alignment and color.
Provide your customers with the ability to:
- Load a design template.
- Utilize a familiar, Adobe Photoshop-like canvas.
- Add new text, image or object layers.
- Edit font style, color and alignment of text.
- Insert, re-size and position images such as logos or photos.
- Zoom and move objects position.
What's next?
Try the Online Designer live!
Read more about the details of the Online Designer.
Digital Proofing
The My Web-To-Print Site digital file proofing module offers powerful capabilities for print professionals to create digital mock-ups for customer approval. "Digital Proofs" ensure artwork accuracy and significantly reduces time and expense of multiple change requests.
Digital proofing allows print providers to digitally display and showcase design mock-upsand also provides a medium for allowing change requests to be logged and tracked to avoid project complications or delays.
Why is digital proofing important?
Utilization of a digital proofing and change request management workflow enables a means for providers to manage the most basic aspect of all print-related orders; the accuracy of artwork. Try the demo online.
What's next?
Mark up a digital proof online.
Read more about the digital proofing tool.